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The Cancer Society

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  • The Cancer Society

The Cancer Society of New Zealand is a not for profit organisation funded by caring New Zealanders, and is the leading organisation dedicated to reducing the incidence of cancer and ensuring the best cancer care for everyone in New Zealand.

This project involved researching both the general awareness and understanding of the services that The Cancer Society provide, and then developing marketing strategies to help the Cancer Society better engage with the local Community. The project was aimed at generating more effective engagement with University Students in particular, and was done by using channels such as social media, creating a student society for the Cancer Society, and by suggesting a number of events planned for the near future.

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